English · 8 pages
NoMa · brand presentation
The concept-store identity, fashion point of view and digital presence.
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NOMA / Luxury retail
A distinct point of view. A commercial conversation.
Concept-store storytelling, brand-partner presentations and digital presence.
See the original work2 collections · 16 pages
01 / The brief
What needed to become clear.
NoMa needed to communicate what made its retail concept distinctive, both to customers and to international brands considering a partnership.
02 / My contribution
Marketing & Communications Director · YCH Luxury Group
November 2021 – October 2023
I created corporate presentations introducing the store concept, customer profile and commercial context to potential brand partners. I also supported the e-shop and guided colleagues responsible for its day-to-day management.
The thinking behind the work
Turn a retail concept into a partner story.
- 01
The point of view
What makes the concept and brand selection distinctive?
- 02
The context
Stores, customer profile and the commercial setting.
- 03
The connection
Presentations for potential partners and a digital presence.
03 / The work itself
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English · 8 pages
NoMa · stores & digital presence
An additional presentation of the retail spaces and online experience.
ICS LONDON
A proposed marketing strategy for a school and its short courses.