Styliani MitsiouMARKETING & COMMUNICATIONS

Styliani Mitsiou · Switzerland

Complex products.
Clear stories.Complex.
Made clear.

Marketing · Brand strategy · Communications

I turn specialist products into clear communication, from audience research and brand strategy through launch. My strongest work is in healthcare and medtech; I bring that approach to robotics and other ambitious teams.

Explore selected workAbout me
Blue Anagennisi therapy campaign artwork adapted into English01 / HealthcareANAGENNISIPatient communication · English artwork adaptationCover of the original KINVENT rebranding strategy02 / MedtechKINVENTOriginal rebranding planExereton ice-cream campaign image03 / Beyond healthcareEXERETONBrand campaign
Selected work · Open a project to see the thinking and original materialSwipe the work · Tap a project to see the thinkingHealthcare focus · Technology ready · Broader by design
01Learn the productKINVENT · sensors, apps and audience research02Speak to different audiencesAnagennisi · patients and referring clinicians03Connect the launchKINVENT · identity, website and product touchpoints

01 / Technical & healthcare work

Work that connects
the dots.

These medtech, healthcare and animal-health projects show how I approach specialist products. A robotics or pharmaceutical team can trace the same skills: understand the technology, explain its value to different audiences and keep the launch coherent.

KINVENT · Brand strategy, audience understanding and a coordinated rollout.Explore project
01 / Medtech11 pages

KINVENT

Brand strategy, audience understanding and a coordinated rollout.

Strategy · Rebranding · Audience research
ANAGENNISI · Clinic identity, patient communication and a launch for two audiences.Explore project
02 / Healthcare31 pages

ANAGENNISI

Clinic identity, patient communication and a launch for two audiences.

Identity · Print · Social · Events
ZOODYNAMIKI · Veterinary product presentations, launch material and sales communication.Explore project
03 / Animal health22 pages

ZOODYNAMIKI

Veterinary product presentations, launch material and sales communication.

Product communication · Presentations · Sales material

02 / Broader commercial range

Different sectors.
The same discipline.

Hospitality, beauty and retail show range across brand storytelling, partnerships, product launches and digital presence.

EXERETON · Brand storytelling, hospitality proposals, business planning and events.Explore project
04 / Food & hospitality61 pages

EXERETON

Brand storytelling, hospitality proposals, business planning and events.

Brand · B2B proposals · Planning · Film
YIANNI HAIR SPA · Hospitality positioning, brand presentations and private-label coordination.Explore project
05 / Beauty & hospitality26 pages

YIANNI HAIR SPA

Hospitality positioning, brand presentations and private-label coordination.

Brand presentation · Product launch · Coordination
NOMA · Concept-store storytelling, brand-partner presentations and digital presence.Explore project
06 / Luxury retail16 pages

NOMA

Concept-store storytelling, brand-partner presentations and digital presence.

Brand story · Retail presentation · E-commerce

03 / Strategic thinking

A brief. A point of view.

Two final-stage interview assignments showing how I approach an unfamiliar brief. These are proposals, not commissioned client campaigns.

ICS LONDON · A proposed marketing strategy for a school and its short courses.Explore project
07 / Recruitment exercise25 pages

ICS LONDON

A proposed marketing strategy for a school and its short courses.

Audience planning · Channel strategy · Content
NEOM · A channel plan built around an executive video interview.Explore project
08 / Recruitment exercise5 pages

NEOM

A channel plan built around an executive video interview.

Social strategy · Scheduling · Test design

04 / The person behind the work

I connect the detail
with the bigger picture.

My work sits between strategy and delivery: understanding a product, finding the message and coordinating the people who bring it to life.

I’ve worked with clinicians, sales teams, laboratories, creative partners and operations teams. That range helps me move between technical detail and the everyday questions of the audience.

At a glance

Sector interests
Healthcare · Pharmaceuticals · Medtech · Robotics · Other technology and brands
Capabilities
Brand strategy · Product communication · Project coordination · Digital content
Education
MSc E-Business (E-Marketing)
Newcastle University · 2014 · Merit

BSc Economics
University of Thessaly · 2012
Languages
Greek · native
English · C2
German · B1
French · A2
Location of interest
Zug · Lucerne · Zurich

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