Styliani MitsiouMARKETING & COMMUNICATIONS
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ANAGENNISI / Healthcare

A new service. A clear introduction.

Clinic identity, patient communication and a launch for two audiences.

See the original work

12 collections · 31 pages

Rehabilitation centre brochure · 2

01 / The brief

What needed to become clear.

The launch of a rehabilitation day clinic needed to make sense to patients and referring specialists. The portfolio also includes broader Anagennisi brand, service and anniversary communication.

02 / My contribution

Project Manager · Corporate Branding & Digital Marketing

Day-clinic role: October 2023 – July 2024

I created the day-clinic branding and promotional material, including the logo, brochures, social content and graphics. I introduced the centre to orthopaedic and neurology specialists and coordinated clinicians, administrators, creative contributors and suppliers.

The thinking behind the work

One clinic. Two essential conversations.

  1. 01

    Patients

    What is the service, how can it help, and how do I access it?

  2. 02

    Referring specialists

    What does the centre offer, and where does it fit in the care pathway?

  3. 03

    One visual identity

    Brochures, social content, events and service communication.

03 / The work itself

Open it. Read it.
See the detail.

Tap any image to open it. Browse every page, enlarge the artwork and explore the full collection.

Greek originals are preserved. English artwork adaptations are marked separately; the gallery also provides English reading notes. These notes explain the work and are not complete line-by-line translations.

English artwork adaptation · 1 page

Day-clinic brochure · English adaptation

English artwork adaptation prepared for this portfolio. The Greek original is available alongside it.

Day-clinic brochure · English adaptation · 1
Page 1

Greek original · 2 pages

Day-clinic service brochure

The by theMIS day-clinic offer, presented for patients and referring specialists.

Day-clinic service brochure · 1
Page 1
Day-clinic service brochure · 2
Page 2

Greek original · 2 pages

Rehabilitation centre brochure

A separate brochure for the rehabilitation centre: services, facilities, team and access.

Rehabilitation centre brochure · 1
Page 1
Rehabilitation centre brochure · 2
Page 2

Greek original · 1 page

15-year anniversary communication

A service-led anniversary graphic for the Anagennisi brand.

15-year anniversary communication · 1
Page 1

English artwork adaptation · 1 page

Social campaign · English adaptation

English adaptation of a Greek therapy campaign graphic.

Social campaign · English adaptation · 1
Page 1

Greek original · 1 page

Social campaign · Greek original

The original Greek therapy campaign graphic.

Social campaign · Greek original · 1
Page 1

Greek original · 3 pages

Social content · collection 1

Original social artwork from the rehabilitation portfolio.

Social content · collection 1 · 1
Page 1
Social content · collection 1 · 2
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Social content · collection 1 · 3
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Greek original · 4 pages

Social content · collection 2

Additional original campaign formats and service communication.

Social content · collection 2 · 1
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Social content · collection 2 · 1
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Social content · collection 2 · 4
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Greek original · 13 pages

Instagram visual direction

A wider view of the social-media visual language and content system.

Instagram visual direction · 1
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Instagram visual direction · 2
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Instagram visual direction · 3
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Instagram visual direction · 1
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Instagram visual direction · 2
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Greek original · 1 page

Newsletter

Email communication from the original portfolio.

Newsletter · 1
Page 1

Greek original · 1 page

Event poster

Print communication supporting an Anagennisi event.

Event poster · 1
Page 1

Greek original · 1 page

Seminar poster

The original seminar communication and information hierarchy.

Seminar poster · 1
Page 1
Next project

ZOODYNAMIKI

Veterinary product presentations, launch material and sales communication.

Full-size image